Giorgia Rossi Industrial Design & Photography

mapping industrial design

Industrial Design territory mapping, October 2017, University of the Arts, London

Brainstorming; Keywords highlighting; Iterative thinking; Critical Journey; Photoshop

In your pockets,
on your wall,
in the streets.

My friends often ask me: what are you studying? What is industrial design? 
I believe there is not a specific definition and I always struggle to find an easy way to explain it. 
During the introductory speech of his book presentation, Dr. Matthew Malpass proposed the most accurate description I have ever heard. Trying to report some bits here, design is what we wear, what we eat, it's everything we have in our pockets or on us, it's embedded in where we live, work, have fun and also in the ways we get to this places, streets, transports, infrastructures. It is the basis of economics and businesses, informing social relations and communities, earth and human health. It is something you don’t actually think about it but it is there, shaping things, environments and people themselves.



We decided to develop a map, inspired by Game of Thrones Westeros map of lands and families. 
We substituted the regions with selected main design categories, society, politics, technology and economics and populated them with some keywords we previously found, just like citizens of the lands. Some transitional areas are a combination of two or three categories and we have also nominated two additional lands: “The Unknown and Unpredictable” and “The Future”.

There is not a single key to read this map, but we wanted to give to the exercise a sense of play and interaction, more than just a representation of the categories. As a travel map, in fact, it should suggest a start and an end destination, still enabling to stop by different intermediate sites as a metaphor of the personal design practice journey, along which different investigation areas can be touched and influence your personal growth. 

"Different roads, sometimes,
lead to the same castle."

George R.R. Martin